{"id":523,"date":"2014-05-15T17:15:15","date_gmt":"2014-05-15T15:15:15","guid":{"rendered":"https:\/\/www.expertise.co.at\/?page_id=523"},"modified":"2020-10-13T16:46:23","modified_gmt":"2020-10-13T14:46:23","slug":"case-study-business-development-fensterhersteller","status":"publish","type":"page","link":"https:\/\/www.expertise.co.at\/de\/referenzen\/case-study-business-development-fensterhersteller","title":{"rendered":"Case Stu\u00addy: Busi\u00adness Deve\u00adlo\u00adp\u00adment (Fens\u00adter\u00adher\u00adstel\u00adler)"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_full-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-av_one_full-79ff81c021393065cee878051452f6a6 av_one_full  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  \"><section class=\"av_textblock_section av-kg82vxc4-0ba12ba7c83ab99ee40430c5ba0d553b \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock\" itemprop=\"text\"><h1>Case Stu\u00addy: Busi\u00adness Deve\u00adlo\u00adp\u00adment (Fens\u00adter\u00adher\u00adstel\u00adler)<\/h1>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f2nwb-14a911f1378590a7ef22581e1b63f090\">\n.flex_column.av-f2nwb-14a911f1378590a7ef22581e1b63f090{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-f2nwb-14a911f1378590a7ef22581e1b63f090 av_one_half  avia-builder-el-2  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin\"><section class=\"av_textblock_section av-kg72wdk8-58d5a67f58dcd0556352aaa0ed34f5c8 \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock\" itemprop=\"text\"><h4>Unter\u00adneh\u00admen:<\/h4>\n<p>F\u00fch\u00adren\u00adder \u00f6ster\u00adrei\u00adchi\u00adscher Fens\u00adter- und T\u00fcrenproduzent<\/p>\n<h4>Unter\u00adneh\u00admens\u00adgr\u00f6\u00ad\u00dfe:<\/h4>\n<p>280 Mit\u00adar\u00adbei\u00adter<\/p>\n<h4>Art des Beratungsprojektes:<\/h4>\n<p>Busi\u00adness Deve\u00adlo\u00adp\u00adment Bri\u00adti\u00adsche Inseln und Frankreich<\/p>\n<h4>Branche\/Produkt:<\/h4>\n<p>Holz\u2011, Holz\u00adal\u00adufens\u00adter und \u2011t\u00fcren<\/p>\n<h4>Ziel\u00adm\u00e4rk\u00adte:<\/h4>\n<p>Eng\u00adland, Schott\u00adland, Irland; Frankreich<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-97mob-36f386a4504dd9b5f57cf12618b3881c\">\n.flex_column.av-97mob-36f386a4504dd9b5f57cf12618b3881c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-97mob-36f386a4504dd9b5f57cf12618b3881c av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin\"><section class=\"av_textblock_section av-kg72wdk8-58d5a67f58dcd0556352aaa0ed34f5c8 \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock\" itemprop=\"text\"><h4>Pro\u00adjekt\u00addar\u00adstel\u00adlung:<\/h4>\n<p>Das Unter\u00adneh\u00admen ist neben Inter\u00adnorm und Josko der bedeu\u00adtends\u00adte Her\u00adstel\u00adler hoch\u00adqua\u00adli\u00adta\u00adti\u00adver Fens\u00adter und T\u00fcren aus Holz in \u00d6ster\u00adreich. Der Bau\u00adboom auf den bri\u00adti\u00adschen Inseln nach der Jahr\u00adtau\u00adsend\u00adwen\u00adde und der Markt\u00adein\u00adtritt von Inter\u00adnorm in die\u00adse M\u00e4rk\u00adte ver\u00adan\u00adlass\u00adte die Gesch\u00e4fts\u00adlei\u00adtung die\u00adsen Raum als stra\u00adte\u00adgi\u00adsche Export\u00adde\u00adsti\u00adna\u00adti\u00adon zu sehen. Das Ziel war, in die\u00adsem 60 Mio. Markt Fu\u00df zu fas\u00adsen und neben \u00d6ster\u00adreich und S\u00fcd\u00adti\u00adrol ein wei\u00adte\u00adres Stand\u00adbein aufzubauen.<\/p>\n<p>Zun\u00e4chst wur\u00adden in allen Ziel\u00adm\u00e4rk\u00adten Markt\u00adre\u00adcher\u00adchen durch\u00adge\u00adf\u00fchrt und danach poten\u00adzi\u00adel\u00adle Ver\u00adtriebs\u00adpart\u00adner kon\u00adtak\u00adtiert. Jene der Short List wur\u00adden besucht und selek\u00adtiert. Am Ende die\u00adser Pha\u00adse gab es je einen Ver\u00adtriebs\u00adpart\u00adner f\u00fcr Eng\u00adland, Schott\u00adland und Irland, mit denen gemein\u00adsam Mar\u00adke\u00adting- und Ver\u00adtriebs\u00adak\u00adti\u00advi\u00adt\u00e4\u00adten gesetzt wur\u00adden, z.B. Mes\u00adse\u00adauf\u00adtrit\u00adte und Werbekampagnen.<\/p>\n<h4>Her\u00adaus\u00adfor\u00adde\u00adrun\u00adgen (und L\u00f6sung dieser):<\/h4>\n<p>In UK erga\u00adben sich drei Haupt\u00adher\u00adaus\u00adfor\u00adde\u00adrun\u00adgen. Zum einen die Pro\u00adduk\u00adte. Ca. 1\/3 des Mark\u00adtes sind Schie\u00adbe\u00adfens\u00adter, 50% nach au\u00dfen \u00f6ff\u00adnen\u00adde, und nur der Rest sind nach innen \u00f6ff\u00adnen\u00adde Fens\u00adter (i.d.R. Dreh\/Kipp). Das Unter\u00adneh\u00admen konn\u00adte zun\u00e4chst nur die\u00adsen letz\u00adten Bereich adres\u00adsie\u00adren. Zum zwei\u00adten ist das Qua\u00adli\u00adt\u00e4ts\u00adbe\u00adwusst\u00adsein und damit das Preis\u00adni\u00adveau (aus\u00adge\u00adnom\u00admen Lon\u00addon) sehr beschei\u00adden. Um zum drit\u00adten kam 2009 die Finanz\u00adkri\u00adse mit dem Ein\u00adbruch am Haus\u00admarkt dazu, was beson\u00adders auch Irland in vol\u00adler H\u00e4r\u00adte&nbsp;traf.<\/p>\n<p>Die L\u00f6sung der ers\u00adten Her\u00adaus\u00adfor\u00adde\u00adrung war die Ent\u00adwick\u00adlung eines UK Fens\u00adters. F\u00fcr die zwei\u00adte war das stei\u00adgen\u00adde Inter\u00ades\u00adse an Nach\u00adhal\u00adtig\u00adkeit und Ener\u00adgie\u00adef\u00adfi\u00adzi\u00adenz sehr f\u00f6r\u00adder\u00adlich. Dies spie\u00adgelt sich in einer eige\u00adnen ein\u00adschl\u00e4\u00adgi\u00adgen Bau\u00admes\u00adse wider (Eco\u00adbuild). Und zumin\u00addest in UK, vor allem Lon\u00addon, ist der pri\u00adva\u00adte Haus\u00admarkt wie\u00adder im Aufw\u00e4rtsgang.<\/p>\n<h4>Kundennutzen\/Erfolg der Exportberatung:<\/h4>\n<p>Inten\u00adsi\u00adve Markt\u00adin\u00adfor\u00adma\u00adtio\u00adnen, Zusam\u00admen\u00adar\u00adbeit mit den Ver\u00adtriebs\u00adpart\u00adner Eng\u00adland zur Ent\u00adwick\u00adlung des UK Fens\u00adters, ers\u00adte Refe\u00adrenz\u00adin\u00adstal\u00adla\u00adtio\u00adnen. Mitt\u00adler\u00adwei\u00adle ver\u00adf\u00fcgt das Unter\u00adneh\u00admen \u00fcber eine eige\u00adne Ver\u00adtriebs\u00adnie\u00adder\u00adlas\u00adsung in&nbsp;UK.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":566,"menu_order":5,"comment_status":"open","ping_status":"closed","template":"","meta":{"wp_typography_post_enhancements_disabled":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Business Development (Fensterhersteller)<\/title>\n<meta name=\"description\" content=\"Die L\u00f6sung war die Entwicklung eines Fensters f\u00fcr den UK-Markt. 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