{"id":741,"date":"2014-05-15T17:15:15","date_gmt":"2014-05-15T15:15:15","guid":{"rendered":"https:\/\/www.expertise.co.at\/?page_id=741"},"modified":"2020-10-14T16:29:29","modified_gmt":"2020-10-14T14:29:29","slug":"case-study-business-development-special-window-manufacturer","status":"publish","type":"page","link":"https:\/\/www.expertise.co.at\/en\/references\/case-study-business-development-special-window-manufacturer","title":{"rendered":"Case stu\u00addy: busi\u00adness deve\u00adlo\u00adp\u00adment spe\u00adcial win\u00addow manufacturer"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_full-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-av_one_full-79ff81c021393065cee878051452f6a6 av_one_full  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  \"><section class=\"av_textblock_section av-kg9hq464-d4919cb268f1ac5f415f6e116c9d22be \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock\" itemprop=\"text\"><h1>Case stu\u00addy: busi\u00adness deve\u00adlo\u00adp\u00adment spe\u00adcial win\u00addow manufacturer<\/h1>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ir91-fc099eb400b4d1964e977a434ee199ae\">\n.flex_column.av-1ir91-fc099eb400b4d1964e977a434ee199ae{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-1ir91-fc099eb400b4d1964e977a434ee199ae av_one_half  avia-builder-el-2  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin\"><section class=\"av_textblock_section av-kg9hkiv6-9f4f0a103808d443474a529d4068e7e1 \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock\" itemprop=\"text\"><h4>Com\u00adpa\u00adny:<\/h4>\n<p>Lea\u00adding Aus\u00adtri\u00adan win\u00addow and door manufacturer<\/p>\n<h4>Com\u00adpa\u00adny&nbsp;Size:<\/h4>\n<p>280 peo\u00adp\u00adle<\/p>\n<h4>Natu\u00adre of the con\u00adsul\u00adting project:<\/h4>\n<p>Busi\u00adness Deve\u00adlo\u00adp\u00adment Bri\u00adtish Isles and France<\/p>\n<h4>Indus\u00adtry \/ Product:<\/h4>\n<p>Tim\u00adber, tim\u00adber-alu\u00admi\u00adnum win\u00addows and&nbsp;doors<\/p>\n<h4>Tar\u00adget markets:<\/h4>\n<p>Eng\u00adland, Scot\u00adland, Ire\u00adland, France<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-80lgl-e1d4e3a719feb8d7e0726fac1751514f\">\n.flex_column.av-80lgl-e1d4e3a719feb8d7e0726fac1751514f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-80lgl-e1d4e3a719feb8d7e0726fac1751514f av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin\"><section class=\"av_textblock_section av-kg9hkiv6-9f4f0a103808d443474a529d4068e7e1 \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock\" itemprop=\"text\"><h4>Pro\u00adject:<\/h4>\n<p>The com\u00adpa\u00adny is, behind Inter\u00adnorm and Josko, the lar\u00adgest manu\u00adfac\u00adtu\u00adrer of high-qua\u00adli\u00adty win\u00addows and doors made of wood in Aus\u00adtria. The con\u00ads\u00adtruc\u00adtion boom in the Bri\u00adtish Isles after the turn of the mill\u00aden\u00adni\u00adum and the mar\u00adket ent\u00adry of Inter\u00adnorm in the\u00adse mar\u00adkets prompt\u00aded the manage\u00adment to see this area as a stra\u00adte\u00adgic export desti\u00adna\u00adti\u00adon. The goal was to break into this mar\u00adket of 60 mil\u00adli\u00adon and secu\u00adre a fur\u00adther reve\u00adnue stream bes\u00adi\u00addes Aus\u00adtria and the South&nbsp;Tyrol.<\/p>\n<p>First, mar\u00adket rese\u00adarch was car\u00adri\u00aded out and and then poten\u00adti\u00adal part\u00adners were cont\u00adac\u00adted in all tar\u00adget mar\u00adkets. Tho\u00adse short\u00adlis\u00adted were visi\u00adted and sel\u00adec\u00adted. At the end of this pha\u00adse dis\u00adtri\u00adbu\u00adtors for Eng\u00adland , Scot\u00adland and Ire\u00adland had been set up, and joint mar\u00adke\u00adting and sales acti\u00advi\u00adties had been defi\u00adned and per\u00adfor\u00admed e.g. trade shows and adver\u00adti\u00adsing campaigns.<\/p>\n<h4>Chal\u00adlenges (and their solutions):<\/h4>\n<p>In the UK , the\u00adre were three main chal\u00adlenges . On the one hand the pro\u00adducts. Approx. 1\/3 of the mar\u00adket are sli\u00adding win\u00addows, 50 % out\u00adside ope\u00adning, and only the rest are inward ope\u00adning win\u00addows (usual\u00adly tilt\/turn). The com\u00adpa\u00adny could initi\u00adal\u00adly only address this last area. Second, the qua\u00adli\u00adty awa\u00adre\u00adness and thus the pri\u00adce level (exclu\u00adding Lon\u00addon) is very mode\u00adst. The third chall\u00adenge arri\u00adved in 2009:, the finan\u00adcial cri\u00adsis with the slump in the housing mar\u00adkets, which espe\u00adci\u00adal\u00adly hit Ire\u00adland in full&nbsp;force&nbsp;.<\/p>\n<p>The solu\u00adti\u00adon to the first chall\u00adenge was to deve\u00adlop a spe\u00adcial UK win\u00addow. For the second the rising inte\u00adrest in sus\u00adtaina\u00adbi\u00adli\u00adty and ener\u00adgy effi\u00adci\u00aden\u00adcy has been very bene\u00adfi\u00adci\u00adal. This is reflec\u00adted in the suc\u00adcess of the trade show Eco\u00adbuild, dedi\u00adca\u00adted to sus\u00adtainable con\u00ads\u00adtruc\u00adtion in the UK. And at least in the UK, espe\u00adci\u00adal\u00adly Lon\u00addon, the pri\u00adva\u00adte home mar\u00adket is back on&nbsp;track.<\/p>\n<h4>Cus\u00adto\u00admer bene\u00adfits \/ suc\u00adcess of the consulting:<\/h4>\n<p>Inten\u00adsi\u00adve mar\u00adket infor\u00adma\u00adti\u00adon, coope\u00adra\u00adti\u00adon with part\u00adners in the deve\u00adlo\u00adp\u00adment of UK win\u00addow, first refe\u00adrence instal\u00adla\u00adti\u00adons. The com\u00adpa\u00adny now has its own sales office in the&nbsp;UK.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":749,"menu_order":5,"comment_status":"open","ping_status":"closed","template":"","meta":{"wp_typography_post_enhancements_disabled":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case study: business development special window manufacturer - Expertise Home<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expertise.co.at\/en\/references\/case-study-business-development-special-window-manufacturer\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study: business development special window manufacturer - 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