{"id":746,"date":"2014-05-15T17:18:44","date_gmt":"2014-05-15T15:18:44","guid":{"rendered":"https:\/\/www.expertise.co.at\/?page_id=746"},"modified":"2020-10-14T16:31:58","modified_gmt":"2020-10-14T14:31:58","slug":"case-study-interim-management-online-services","status":"publish","type":"page","link":"https:\/\/www.expertise.co.at\/en\/references\/case-study-interim-management-online-services","title":{"rendered":"Case stu\u00addy: inte\u00adrim manage\u00adment online services"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_full-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-av_one_full-79ff81c021393065cee878051452f6a6 av_one_full  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  \"><section class=\"av_textblock_section av-kg9hrmas-1e38a72539f83c44062afc7fe31c1dbe \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock\" itemprop=\"text\"><h1>Case stu\u00addy: inte\u00adrim manage\u00adment online services<\/h1>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_half-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-av_one_half-79ff81c021393065cee878051452f6a6 av_one_half  avia-builder-el-2  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin\"><section class=\"av_textblock_section av-kg9hsmur-fa893734d0538dcfbf320c4f89f573e8 \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock\" itemprop=\"text\"><h4>Com\u00adpa\u00adny:<\/h4>\n<p>Upper\u00adaus\u00adtri\u00adan niche play\u00ader in web platforms<\/p>\n<h4>Com\u00adpa\u00adny&nbsp;Size:<\/h4>\n<p>10 Employees<\/p>\n<h4>Natu\u00adre of the con\u00adsul\u00adting project:<\/h4>\n<p>Inte\u00adrim management<\/p>\n<h4>Industry\/Product:<\/h4>\n<p>Web plat\u00adforms to increase cogni\u00adti\u00adve, emo\u00adtio\u00adnal and phy\u00adsi\u00adcal performance<\/p>\n<h4>Tar\u00adget markets:<\/h4>\n<p>Ger\u00adma\u00adny, Aus\u00adtria, Switzerland<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-49f6e875884219cf77c24341e550af53\">\n.flex_column.av-av_one_half-49f6e875884219cf77c24341e550af53{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-av_one_half-49f6e875884219cf77c24341e550af53 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin\"><section class=\"av_textblock_section av-kg9hsmur-fa893734d0538dcfbf320c4f89f573e8 \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"><div class=\"avia_textblock\" itemprop=\"text\"><h4>Pro\u00adject:<\/h4>\n<p>The com\u00adpa\u00adny has been deve\u00adlo\u00adping and mar\u00adke\u00adting sys\u00adtems for the psycho-social care of demen\u00adtia pati\u00adents for over 10 years. Now it was neces\u00adsa\u00adry to dif\u00adfu\u00adse this know\u00adledge into other rela\u00adted are\u00adas, gene\u00adra\u00adte new pro\u00adducts and busi\u00adness models and deve\u00adlop the appro\u00adpria\u00adte inter\u00adna\u00adtio\u00adnal mar\u00adke\u00adting stra\u00adtegy. The aim of the acti\u00advi\u00adty was to struc\u00adtu\u00adre the approach for Ger\u00adma\u00adny and Switz\u00ader\u00adland, to win the first refe\u00adrence cus\u00adto\u00admers for the new mar\u00adket seg\u00adments (Dys\u00adle\u00adxia; cor\u00adpo\u00adra\u00adte employee\u00b4s health pro\u00adgram\u00admes), and ensu\u00adre the long-term cor\u00adpo\u00adra\u00adte finan\u00adcing for the imple\u00admen\u00adta\u00adti\u00adon of the inter\u00adna\u00adtio\u00adnal growth strategy.<\/p>\n<p>The result is a com\u00adple\u00adte mar\u00adke\u00adting and sales plan\u00adning, based on the com\u00adpre\u00adhen\u00adsi\u00adve busi\u00adness plan, inclu\u00adding sales and finan\u00adcial plan\u00adning as a basis for an appro\u00adpria\u00adte cor\u00adpo\u00adra\u00adte finan\u00adcing; are the first cus\u00adto\u00admers (trai\u00adners and con\u00adsul\u00adtants, publishers, cor\u00adpo\u00adra\u00adti\u00adons), busi\u00adness deve\u00adlo\u00adp\u00adment part\u00adners and lar\u00adge pro\u00adject part\u00adners (e.g. from the phar\u00admaceu\u00adti\u00adcal industry).<\/p>\n<h4>Chal\u00adlenges (and their solutions):<\/h4>\n<p>The addres\u00adsed mar\u00adket seg\u00adments are gro\u00adwing rapidly , but web solu\u00adti\u00adons for the addres\u00adsed pro\u00adblems are not yet wide\u00adspread. In order to achie\u00adve rapid mar\u00adket pene\u00adtra\u00adti\u00adon, signi\u00adfi\u00adcant invest\u00adments in M&amp;S are requi\u00adred. Finan\u00adcing this is the main chall\u00adenge. As long as this is not fina\u00adli\u00adzed, the pace of mar\u00adket deve\u00adlo\u00adp\u00adment will be&nbsp;slow.<\/p>\n<h4>Cus\u00adto\u00admer benefits\/success of inte\u00adrim management:<\/h4>\n<p>LOI of an insti\u00adtu\u00adtio\u00adnal inves\u00adtor has been nego\u00adtia\u00adted and is due to be signed short\u00adly, the first sales in the new fields of busi\u00adness have been con\u00adcluded, num\u00ade\u00adrous con\u00adtracts and cont\u00adacts with dis\u00adtri\u00adbu\u00adti\u00adon and OEM partners.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":749,"menu_order":9,"comment_status":"open","ping_status":"closed","template":"","meta":{"wp_typography_post_enhancements_disabled":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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